Thank you for the interesting information.
Several years, er uhh, well actually, several decades ago, I took a business class where the project was to develop a business plan for a company to sell air.
The interesting lesson was that it was quite expensive to sell air. Indeed there was arguably an inverse relationship between the material cost of the goods sold, and the total cost. Selling something available for free costs a lot because you have to convince people through packaging, advertising, etc that it is a better product, worth paying for, and you often have quite expensive costs in arranging and collecting payment.
The lesson stuck with me, and I see its application quite often.
Regards,
John
John Lederer
<johnl[_at_]ibm.net>
Received on Tue Jun 27 2000 - 14:27:29 GMT
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