On Tue, Jun 27, 2000, John Lederer <johnl[_at_]ibm.net> wrote:
>
> Thank you for the interesting information.
>
> Several years, er uhh, well actually, several decades ago, I took
> a business class where the project was to develop a business plan
> for a company to sell air.
>
> The interesting lesson was that it was quite expensive to sell
> air. Indeed there was arguably an inverse relationship between
> the material cost of the goods sold, and the total cost. Selling
> something available for free costs a lot because you have to
> convince people through packaging, advertising, etc that it is a
> better product, worth paying for, and you often have quite expensive
> costs in arranging and collecting payment.
>
> The lesson stuck with me, and I see its application quite often.
The interesting (actually somewhat sad) thing is that in Japan you can go to "oxygen bars" and get shots of pure oxygen. The air is very polluted there, apparently. Some people have proposed bringing the concept here. You were just ahead of your time.
Harold Federow
<haroldf[_at_]bsquare.com>
Received on Wed Jun 28 2000 - 16:19:36 GMT
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