Re: copyright under stress

On Tue, Jun 27, 2000, John Lederer <johnl[_at_]ibm.net> wrote:
>
> Thank you for the interesting information.
>
> Several years, er uhh, well actually, several decades ago, I took
> a business class where the project was to develop a business plan
> for a company to sell air.
>
> The interesting lesson was that it was quite expensive to sell
> air. Indeed there was arguably an inverse relationship between
> the material cost of the goods sold, and the total cost. Selling
> something available for free costs a lot because you have to
> convince people through packaging, advertising, etc that it is a
> better product, worth paying for, and you often have quite expensive
> costs in arranging and collecting payment.
>
> The lesson stuck with me, and I see its application quite often.

Re: per selling air

I guess the bottled water companies never took that business class :)

Mary Taft
<marytaft[_at_]tricord.com> Received on Wed Jun 28 2000 - 16:51:31 GMT