Brand Names Used Generically

Tyler Ochea writes,

>> I think velcro is already generic (at least in the public's mind),
>> and I would be surprised if a court were to rule otherwise.

Velcro (capitalized) is still listed by the USTA, like other trademarks functioning as an adjective, not a noun (Velcro hook & loop fasteners).

The brand name appears prominently on packages of the stuff (it's sold in strips).

--Dodi Schultz Received on Wed Sep 13 2000 - 06:15:01 GMT