RE: The origin of the "7 second rule"

> From: owner-cni-copyright[_at_]cni.org [mailto:owner-cni-copyright[_at_]cni.org]On
> Behalf Of Kevin Grierson
>
> Does anybody know where the story of the "7 second rule" (about
> how a song can copy 7 second from another song without it being
> infringement) came about? I heard it again this morning on the
> radio on the way in to work, from a guy who runs a local theatre
> which attracts some fairly big musical acts.

Got me, but here are some other seven-second rules.

Seven-second rule in football:

"The quarterback has seven seconds to throw the ball. If a pass is not thrown within the seven seconds, play is dead, loss of down and the ball is spotted at the previous line of scrimmage. Once the ball is handed off or tossed, or there is a play-action fake or fake handoff, the seven-second rule no longer is in effect."

http://www.flagfootball.ca/officialscorner.html

Seven-second rule in movies:

"The seven-second rule in cinematography says, 'If you leave the same camera angle on the screen for more than seven seconds, the viewer will look at their watch.'"

http://www.wdv.com/Writings/Stories/ShootingRatio/

Seven-second caching rule (must be an offshoot of the movie rule):

"Richard Came, Marketing Director says the following, 'Any company with an Internet strategy, whether it's a content provider trying to drum up traffic and sales or an application service provider hosting a network for a business client, must make the timely delivery of its services a top priority. Caching companies use the seven-second rule: if content doesn't load in seven seconds, viewers will not come back to the site.'"

http://www.didata.com/thoughtleadership/showresult.asp?QuesID=33

Compaq's customer service seven-second rule:

"Customers have limited patience with Web sites and will rapidly jump into other channels, especially the telephone, to resolve a problem. Compaq applies a seven second rule to its on-line customer service, seeking to begin the process of problem resolution within that timeframe. 'If we haven't been able to gain the trust of a caller or a person interacting on the Net by then, we are into retention and rebuilding their loyalty,' he says."

http://www.motive.com/company/articles/news_article_selfhealing.html Received on Sun Dec 02 2001 - 21:41:44 GMT