RE: Intel gets weird

I have no first-hand knowledge of this, but I suspect it is because the Trademark Office Examining Attorney did not believe that the word INSIDE is descriptive of the goods (computer chips) or a characteristic, feature, or purpose. We all know that computer chips are customarily located "inside" computers; but evidently that fact was not enough to make the term descriptive of computer chips. I'm not troubled by that decision ... though I am troubled by Intel's reported effort to bar non-competing companies from using a two-word mark where the second word is INSIDE. I don't think that the word INSIDE is as strong for that purpose as, say, the words R US.

Robert C. Cumbow
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-----Original Message-----
From: Howard Shaw [mailto:HPS[_at_]spsk.com]
Sent: Wednesday, April 03, 2002 7:01 AM
To: Multiple recipients of list
Subject: Re: Intel gets weird

The article to which Colin refers us is a great read, but although both its subject and this reply are admittedly off-topic, can someone explain how Intel was able to get a federal TM registration for "Intel Inside" without disclaiming as to "Inside" apart from the mark as shown?

Howard P. Shaw
Schenck, Price, Smith & King LLP
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Morristown, NJ 07963-0905
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E-mail: hps[_at_]spsk.com

>>> colin seeger <seeger[_at_]ozemail.com.au> 03/31 6:44 PM >>> Dear All,

Thought readers of this list might relish this article that tells of Intel's efforts to squash a Yoga group's efforts to register the TM "Yoga Inside". Seems Intel think this contravenes their "Intel Inside" trademark. Seems to me , Intel has lost the plot.

http://www.sfgate.com/cgi-bin/article.cgi?file=/chronicle/archive/2002 /03/29/BU173196.DTL CS

Colin Seeger Consultant, Management of Intellectual Property "Galvanising Ideas"
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