Friday, June 13, 2003, 9:43:33 AM, you wrote:
RFB> I fail to see how, showing a coke can in a movie, for example, can dilute RFB> the coke mark. The mark is on the actual product. Although I have not RFB> reviewed the case law, I would have to believe that the use of an actual RFB> product as an incidental prop in a movie cannot be actionable. Further, RFB> most companies would WANT such use in many situations, as it amounts to free RFB> exposure.
In fact, companies pay the movie companies for "product placement", amounts depending on the film, the amount of exposure, how prominent it is, and so forth. Certainly we've all seen films where such placement is excessively blatant.
dan
-- Dan Lester, Data Wrangler dan[_at_]RiverOfData.com 208-283-7711 3577 East Pecan, Boise, Idaho 83716-7115 USA www.riverofdata.com Have you forgotten 9/11?Received on Mon Jun 16 2003 - 18:51:31 GMT
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