Query: Industry Practice regarding use of film clips to illustrate news stories (not reviews)

This question goes more to whether there is a general practice rather than whether or not a particular use constitutes fair use (although if you really want to discuss that, I'm up for that too):  

Let's say a local news station wants to run a story on athletes' salaries and how they have skyrocketed in the last decade. To spice up the story, they introduce it with a short (say, 10-15 second) clip showing Cuba Gooding Jr.'s famous "show me the money" line. The clip is not essential to the story (and certainly it's not a review of "Jerry Maguire").  

It seems to me that this kind of use of a film clip is not all that uncommon. Is there a standard practice regarding whether such a use is/is not allowed/tolerated by the industry? If so, is it generally done by permission from the studio, or have they just not said anything when clips are used in this manner? Any cases would be great, but I'm really more curious as to whether there is a standard industry practice regarding limited use of such a clip in a news story that is not a review of the movie in question.  

Any thoughts/comments appreciated.  

kwg  

Kevin W. Grierson, Esq.
Registered Patent Attorney
Intellectual Property Group
Willcox & Savage, P.C.
One Commercial Place, Ste. 1800
Norfolk, Virginia 23510

kgrierson[_at_]wilsav.com <mailto:kgrierson[_at_]wilsav.com> ph: 757/628-5603 fx: 757/628-5566
www.willcoxsavage.com <http://www.willcoxsavage.com/>  

Confidential & Privileged

This message is intended only for the use of the recipient to whom it is addressed and may contain information that is privileged, confidential and exempt from disclosure under applicable law. If the reader of this message is not the intended recipient or the employee or agent responsible for delivering the message to the intended recipient, you are notified that any dissemination, distribution, or copying of this communication is strictly prohibited. If you have received this communication in error, please notify us immediately at (757) 628-5500, delete this communication from any computer or network system, and destroy all copies. Thank you.

Willcox & Savage P.C.