Re: Graphic Art Design Royalty Rates

Jim Gehrke wrote:
> Greetings. I am wondering if anyone can point me to a good source for
> average royalty rates for graphic art work.

I use and recommend the Graphic Artist Guild's "Handbook: Pricing & Ethical Guidelines"

It costs $20 or so at amazon, or U can order direct at http://www.gag.org/ . Royalty rates however vary widely depending on the subject matter of the art, the type of license (perpetual, limited time), the media (textbook, fiction, electronic, identity work, one time marketing piece etc), and the skill of the artist. For example, accurate rendering of anatomical body parts is both an art and a science, and the best artists can be paid handsomely. An artist doing a fanciful caricature will not make nearly as much.

mike oliver
Bowie|Jensen Received on Fri Jul 15 2005 - 20:00:50 GMT