Another factor in this discussion is the Lutheran Church's history of defending its exclusive use of its logo. That it, does it try to asssert its trademark rights when others use its logo? Absent a licensing agreement, it cannot ignore some uses and attempt to prohibit others (what is the legal term for that?). It must be consistent. Isn't that why Disney so rigorously defends the unauthorized use of its characters?
> "The logo is the exclusive property of The Lutheran Church-Missouri
> Synod and may not be used without its express consent."
Never? Under any circumstances? Under what law?
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