Re: Products in Programs

On Tue, 28 Mar 1995 00rmknipe[_at_]bsuvc.bsu.edu wrote:
>
> If using a product like "Miller Lite" in a production, is written
> consent needed? What avenues should I use to protect myself? Is this
> an infringement of copyright law?

Sounds more like a trademark issue. Does the product feature heavily in the production? Is it in the script or just an incidental prop? Is it referred to in dialogue? Is there a way that the product is "associated" with a particular character?

*the lawyers out there see where this is going: claims of dilution, trade dress, etc.*

I'd talk to a real live trademarks attorney, first.

At the least, find out if Miller Brewing (or whoever) has a trademarks administrator, and write her a letter asking if they have any policy on this.

Then I'd talk to a real, live trademarks attorney anyway....

Charles Glasser
NYU Law (2L)
<cjg6159[_at_]is.nyu.edu> Received on Wed Mar 29 1995 - 04:29:32 GMT