Re: Typefaces

From: Terry Carroll <carroll[_at_]tjc.com>
Date: Mon, 1 Apr 1996 09:42:02 -0800 (PST)

On Sun, 31 Mar 1996, Terry Carroll wrote:
>
> If the general public really can't tell typefaces apart, why do
> they ever buy new ones? If typefaces all look the same to the average
> consumer, then the average consumer would be quite happy with the fonts
> that come shipped with his or her consumer. And yet, somehow, the

                                    ^^^^^^^^

> consumer can tell them apart, and is willing to part with money to
> purchase designs that are different from the ones that the consumer
> already has. What reason is there not to expect a consumer to be able to
> make, as a juror, the very same distinctions that he or she apparently
> makes quite capably when shopping?

Oops. The indicated word should have been "computer" rather than "consumer." 

--
Terrence J. Carroll 
Attorney at Law                                      ph: 415/843-5090
Cooley Godward Castro Huddleson & Tatum             fax: 415/843-0663
Five Palo Alto Square            email (office): carrolltj[_at_]cooley.com
Palo Alto, CA 94306-2155         email (personal):    carroll[_at_]tjc.com
Received on Mon Apr 01 1996 - 17:47:05 GMT

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