Re: every IP form

From: Tom W. Bell <bell[_at_]>
Date: Wed, 11 Sep 1996 22:12:13 EST

Richard A. Boyd wrote:
> Charles McGarry described the Coca-Cola bottle (design patent,
> trademarked shape, copyright on the label).
> Just to cover all the bases, I'll add: trade secret recipe inside.

Ah, yes, the Coca-Cola bottle! The IP instructor's best friend! On the first day of any course where I have to spend a good deal of time covering intellectual property, I can always count on a student to have a bottle of coke (or, in a pinch, a can). Then, after I briefly describe each major type of intellectual property, I have the students find it on (or in) the container. Cite a celebrity endorsement of Coca-Cola, and you can fit in the right of publicity, too!

Tom W. Bell
Assistant Professor
Law and Technology Program
UD Law School

PGP fingerprint:
78 06 76 AC 32 38 A6 4C B3 81 F4 1E 2E 27 AC 71 Received on Thu Sep 12 1996 - 02:20:08 GMT

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