Re: every IP form

From: <kcrews[_at_]velcome.iupui.edu>
Date: Thu, 12 Sep 1996 13:58:04 -0500 (CDT)

On Wed, 11 Sep 1996, Tom W. Bell wrote:
>
> Richard A. Boyd wrote:
> >
> > Charles McGarry described the Coca-Cola bottle (design patent,
> > trademarked shape, copyright on the label).
> >
> > Just to cover all the bases, I'll add: trade secret recipe inside.
>
> Ah, yes, the Coca-Cola bottle! The IP instructor's best friend! On
> the first day of any course where I have to spend a good deal of time
> covering intellectual property, I can always count on a student to
> have a bottle of coke (or, in a pinch, a can). Then, after I
> briefly describe each major type of intellectual property, I have the
> students find it on (or in) the container. Cite a celebrity
> endorsement of Coca-Cola, and you can fit in the right of publicity,
> too!
>
> Tom W. Bell
> Assistant Professor
> Law and Technology Program
> UD Law School
> bell[_at_]odo.law.udayton.edu

I agree! And if you are using Diet Coke, you can point to the patent (now expired) for the formula for NutraSweet and drive home the point that competitors may now use the original NS formula, but cannot use the name (covered by TM).

Kenneth Crews
Indiana University
School of Law--Indianapolis
<kcrews[_at_]velcome.iupui.edu> Received on Thu Sep 12 1996 - 18:56:58 GMT

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