Re: Funbdamenatl Reform of Copyright Law

From: Will Simmons <wsimmons[_at_]world.std.com>
Date: Mon, 23 Sep 1996 10:01:30 -0500

On Wed, 18 Sep 1996, Dan Agin <specpres[_at_]sprynet.com> writes:
>
> [SNIP re past practice and re impact of modern tachnolohy on publishing]
>
> So what's to be done? Well, I think with new technologies, the
> publishing business will transform itself. Up until now, the
> philosophy has been to produce a property and have it protected
> against copying. With all the available technology, copying is too
> easy and that won't work. So I think what will happen is that
> publishers will realize they must stand the philosophy on its head.
> They must produce a property and *encourage* people to copy it. They
> will make money doing so by including paid advertising in their
> products, as magazines do. That magazine article that was faxed to
> England included side-bars advertising vacation spots in the
> Caribbean. That, my friends, is where I think books are headed. Book
> matter surrounded by advertising? Why not? Dickens first appeared
> surrounded by advertising in newspapers.

But hasn't this been done ? I seem to recall a book published a few years ago containing work of some major authors (inter alia, David Halberstam) that contained advertising and caused quite a stir, including Op Ed pieces by all the usual suspects, articles, letters to the editor (and to the authors) and so on.

It would be interesting to know what the publisher's results were -- copies sold, revenues therefrom, revenues from the ads, and the like.

If it was successful, why have there been few, if any follow-ons ?

Will Simmons
<wsimmons[_at_]world.std.com> Received on Mon Sep 23 1996 - 14:11:57 GMT

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