Cable TV instruction

Hello,

     An English professor at my community college wants to teach American Literature over a cable TV access channel to the general public in the local area served by the college. While available to the general public the course's intended audience would be registered students.

     The professor has a PhD. and intends to create her own content for the telecourse on American Lit, borrowing here and there excerpts from classical literature such as you or I would do if we were writing a research paper, using short quotations and citations. I think the beauty of this is that, presumably, the professor and the college own the work being created. But here's my question:

     What if the professor wants to enrich the course by displaying two or three pictures per one-hour segment, such as the cover of a book, or a color plate of a painting or photograph which relates to the literature she is commenting upon? I suppose she'd be sliding the graphic underneath a document camera and displaying it to the students for a few seconds or so as she teaches.

     I know section 110 has language which ostensibly precludes against that kind of transmission. Is the law so rigid though to proscribe against ephemeral usages such as this? Seems to me the publisher of the work which contains the graphic would benefit from the publicity.

     Your input would benefit me greatly in giving the instructor the technical support she needs to build this telecourse.

     Appreciations in advance,

     Glen McKay
     AV Coordinator
     New Mexico Junior College
     Hobbs, NM  88240
     <gmckay[_at_]beta.nmjc.cc.nm.us>