Rights in real characters

Hi,

I am puzzled by the vast protection on the use of pictures and other forms of real characters like James Dean and Marilyn Monroe in the US. In Israel it seems that the only way to prohibit such use is by describing it as infringement of the right to privacy (and perhaps as unfair enrichment).

How exactly, is the use of one's look, characters and picture protected in the US?

Thank you.

Meir kogman
kogman[_at_]netvision.net.il
Israel Received on Sat Jul 26 1997 - 19:43:14 GMT