Michael A. Scarpitti <mscarpit[_at_]asnt.org> wrote:
>
> Has Mr. Henderson considered accepting paid advertising as a method to
> offset costs?
>
> Materials Evaluation is an archival journal, but we accept paid
> advertising.
That is the problem exactly today. Fields which have historically been funded by grants, public money, university money, student money -- they are now at the mercy of commercial advertising, looking for advertisers in the same manner that all other commercial fields (TV, print magazines, etc.) employ to ensure money-making happens. Fields are thus subject to market economy philosophy and practices regardless of whether or not they belong there (i.e. the arts, museums, etc.) Granted, a journal such as Materials Evaluation may have any number of untapped International funding sources as the sciences have never been subject to the level of commercial advertising strategies that other fields have. It's way to complicated for me to completely fathom, but to me, that is the general gist of it.
As that 70's saying said, and I can't remember the words exactly, but generally, 'it will be a great day when the government has to hold a bake sale to build a bomb'. Granted, Materials Evaluation is a hard science engineering/physics journal -- but 'accepting' paid advertising is a lot different than having to train arts managers, teachers, grant writers, publishers, etc. into a well-organized marketing department trained to shake the trees until they spill money.
|||||||||||||||||<<<<<>>>>>||||||||||||||||||<<<<<>>>>>||||||||||||||||||Madeleine R. Fix
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