Re: Electronic libraries (Was: Re: copyright expiration ...)

On Fri, Oct 2, 1998, Madeleine Fix <fix.3[_at_]osu.edu> wrote:
>
> Michael A. Scarpitti <mscarpit[_at_]asnt.org> wrote:
> >
> > Has Mr. Henderson considered accepting paid advertising as a method
> > to offset costs?
> >
> > Materials Evaluation is an archival journal, but we accept paid
> > advertising.
>
> That is the problem exactly today. Fields which have historically
> been funded by grants, public money, university money, student
> money -- they are now at the mercy of commercial advertising,
> looking for advertisers in the same manner that all other commercial
> fields (TV, print magazines, etc.) employ to ensure money-making
> happens. Fields are thus subject to market economy philosophy and
> practices regardless of whether or not they belong there (i.e. the
> arts, museums, etc.) Granted, a journal such as Materials Evaluation
> may have any number of untapped International funding sources as the
> sciences have never been subject to the level of commercial advertising
> strategies that other fields have. It's way to complicated for me to
> completely fathom, but to me, that is the general gist of it.
>
> As that 70's saying said, and I can't remember the words exactly, but
> generally, 'it will be a great day when the government has to hold a
> bake sale to build a bomb'. Granted, Materials Evaluation is a hard
> science engineering/physics journal -- but 'accepting' paid
> advertising is a lot different than having to train arts managers,
> teachers, grant writers, publishers, etc. into a well-organized
> marketing department trained to shake the trees until they spill
> money.

Since Materials Evaluation is a society journal, we do not depend upon subscriptions for our income. Membership dues for the Society include a subscription. Because of the many commercial enterprises that practice nondestructive testing and manufacture nondestructive testing equipment, it is of mutual benefit to our membership and advertisers to accept paid advertising.

Michael A Scarpitti
Assistant Editor
Materials Evaluation
The American Society
For Nondestructive Testing
1711 Arlingate Lane
Columbus, Ohio 43228-0518
(800) 222-2768 X207
(614) 274-6003 X207
fax (614) 274-6899
e-mail mscarpit[_at_]asnt.org Received on Sat Oct 03 1998 - 23:50:57 GMT