Re: Electronic libraries (Was: Re: copyright expiration ...)

On 10/05/98, Albert Henderson <noblestation[_at_]compuserve.com> wrote:
>
> Paid advertising provides a wonderful source of income, when
> advertisers are willing to pay. They generally select publications
> that look more like magazines, including news, features, etc.,
> than learned journals. SCIENCE is a good example. So is PHYSICS
> TODAY, published by AIP which also produces many "archival
> journals." I would think they would sell ads if anyone would
> buy them.
>
> Correct me, AIP, if I'm wrong.

Actually, AIP sells advertising in its 3 magazines, "Physics Today," "The Industrial Physicist," and "Computers in Physics." "Computers in Physics" contains what we refer to as an "archival" section, meaning refereed articles. Several of our "archival" journals contain a small amount of advertising, namely the back cover, inside front and back covers, and a few pages in the beginning or end. No advertising inside the journal. The journals that have the advertising are the more applied physics journals ("Review of Scientific Instruments," "Journal of Applied Physics," and "Applied Physics Letters"), where advertising for equipment makes a lot of sense. The other journals don't have outside advertising (they have the occasional plug to AIP services) mostly because the readers don't really want it ("a publication loaded with advertising must be a magazine and therefore probably does not contain 'real' articles"). Personally, life bombards you with enough advertsiments that I would get upset if the journals started it too.

(all opinions are my own)

                              Angela

                                Angela Putney, Ph.D.
                                Physics Management Fellow
                                American Institute of Physics
                                One Physics Ellipse
                                College Park, MD 20740

                                Phone: 301-209-3135
                                Fax:     301-209-3133
                                E-mail: aputney[_at_]aip.org