Re: Advertising violations

On Fri, 19 Mar 1999, Tyler Ochoa <tochoa[_at_]law.whittier.edu> wrote:
>
> Despite the extraterritoriality problem, I am fully in agreement
> with those who counseled caution and provided contact information,
> especially in light of the Three Stooges litigiousness, and the
> expansive scope given to the right of publicity by many courts.
>
> I am compelled add that I think this is the type of use that OUGHT to
> be fair use under the First Amendment. This is clearly political
> speech, and it seems to me this is much more like a "nominative" use
> of a trademark than it is like a commercial merchandising venture.
> But given the courts' treatment of "satire" (use of a copyrighted
> work to target something other than the work itself), I have serious
> doubts that my view will prevail.

    Even though courts may consider the use of the Three Stooges photos as fair use under copyright law, the Stooges' estate will prevail under state right of publicity law, since the Copyright Act does not preempt state law with respect to human persona. However, if reference is made to the Three Stooges' fictional persona without showing the actors' physical characteristics (such as in shades, robots, or literary works), the case may go in the newspaper's favor. With respect to the fictional part, the Copyright Act definitely controls.

Peter Yu
<peter_yu[_at_]email.msn.com> Received on Sun Mar 21 1999 - 00:34:47 GMT